It’s Not About the Music Anymore
Posted in Uncategorized on September 29th, 2007Hanging out with a friend who’s into records as well as following a fledgling art project related to music packaging has kindled my interest in vinyl and records as more than the music contained within. I’ve been aware of vinyl collectors’ passion for their chosen medium, but it took seeing the original pressing of Alice Cooper’s School’s Out LP fold out into a school desk that I became aware of the wonderful world allowed by traditional vinyl packaging.
It’s not just the gimmicky packages either - I finally have seen for myself what record enthusiasts mean by the artwork constraints of the CD booklet format. And it’s not strictly about vinyl either - you can make absolutely stunning stuff in a format that barely covers the CD itself. It’s something more, something deeper, like an extra dimension built around the actual recording. Anyone can slap up a CD and a booklet into a jewel case. It takes care and a shared vision between the artist(s) and the body that releases the music to create something like June of 44’s Engine Takes to the Water or the Latitudes series, encompassing passion for music and a minimalist but intricate packaging that celebrates the moment - down to the individual image displayed in the series frame.
I can now see why people fork out large sums of money for 7″ singles. They can be works of art in themselves, not necessarily limited to the traditional 2-track A-side and B-side format. Etchings into the B-sides, special coloured vinyl editions or picture discs all enhance the experience the listener has, not necessarily through the music itself but through a sort of peripheral experience. It’s not strictly about the music, or the format the music is in - I’ve seen great records that contain the music both on vinyl and on a CD sold within the release, as well as vinyl releases that come with rights to download a high-quality copy onto a computer.
It’s about ownership. It’s about bringing owning a copy of music back to something tangible. These days everyone listents to music on the go, music stored on computers, music not in conventional formats. For me, the CD’s I have bought in the past few years (there aren’t many) have been straight-to-mp3 rips that just sit on the shelf. There rarely is anything that would keep me coming back to the actual CD, anything that would make me go “hey, check this out” to a friend both about the music and the packaging.
I wholeheartedly support limited releases now. If someone has the passion to think up a whole concept to surround, illustrate and accompany their music, I applaud it. It doesn’t have to be mass-produced. I don’t place value as such on hand-numbered records or hand-drawn portions of the cover, but I do value commitment and passion for art. Wonderful packaging often accompanies passion-driven music, not money-grabbing “limited releases”. That’s why some artists give the listener the music in an alternative format for free. Others could repackage it and sell it separately. But it’s not about the music as such - it’s about the whole, the experience.